In a few years, ESPN will likely be a channel that cable-ditching consumers can buy directly as a streaming-only option, Walt Disney CEO Bob Iger told CNBC Monday.
“If we end up seeing more erosion in the so-called multichannel bundle (cable or satellite TV packages), quality will win out and popularity will win out,” he told CNBC’s “Squawk Box,” adding the ESPN-only option will not happen in the next five years.
“Five years out, I don’t think you see significant change. But I think eventually ESPN becomes a business that is sold directly to consumers. We’ll use their information to customize the product. I think there’s inevitability to that, but I don’t think it’s right around the corner,” he said.