Warner Bros. has pushed Guillermo del Toro to convert his epic looking robot vs. monster movie, Pacific Rim, to 3D. You might remember the director talking about why he didn't want to convert the movie to 3D at Comic-Con this year, saying,
I didn’t want to make the movie 3D because when you have things that big, the thing that happens naturally is you’re looking at two buildings at 300 feet. If you move, the buildings don’t go like this (moves his hands closer together), there’s no parallax. They’re so big that you barely notice anything no matter how fast you’re moving, so to force the 3D effect on robots and monsters that are supposed to be that high, you’re making them miniaturized, you’re making them human-scale. I knew that the 3D effect sounded like a great idea, but it was gonna be counter.
Warner Bros. obviously doesn't care what Del Toro thinks. After listening to his reasons as to why it won't work, I don't think it will be worth it to me to pay an extra $5 bucks to see it in 3D. The studio just wants to make as much money as they possibly can from the film, and seeing how popular 3D is with audiences these days, especially overseas, it's going to pay off for the studio.