RESIDENTS OF RICHMOND, SAN PABLO, SURROUNDING AREAS: STAY INSIDE, SHUT ALL DOORS, WINDOWS, ETC. TURN OFF HEATERS
Also, expect terrible gas prices on the west coast incoming
EDIT: Live video http://sanfrancisco.cbslocal.com/live-video/
EDIT 2: I'd like to take this time to say that sadly, this is not that uncommon in oil towns across the country. Houston and surrounding areas deal with problems similar to this (though perhaps not on this scale) with more frequency than should be okay. The ramifications of inhaling, coming in contact with, or generally living around some of these toxic fumes are not fully understand, but obviously, it can't be good. People are reporting a smell of "burning plastic and other things that make you cough". Even just being outside for a few minutes caused one women to feel grittiness in her eyes, skin irritation, and so on - this being miles away from the refinery.
The reason it is important to follow these events and respond to them is not just because they are an immediate emergency to certain areas. It is because the systems we are using to produce fuel are not only unsustainable, they are highly dangerous.