YouTubers across the world are reporting a torrent of YouTube Content ID warnings landing in their inboxes today, in what appears to be the start of a crackdown on monetised Let’s Plays and other home-grown content. One source has stepped forward to tell us what they think is going on.
The breaking news and reports are being compiled into a NeoGAF thread, which suggests many companies are now approaching content creators with Content ID claims.
Force Strategy Gaming has posted a discussion explaining what is going on among the video creation community.
They explain that there’s a YouTube monetisation review process going on in about a month, and that over the past week, many video creators have started receiving a vast amount of Content IDMatch claims on their footage, mostly from a company called ‘IDOL,’ a prominent music distribution firm.
Force Strategy feels that videos containing cut-scenes, trailers and game music are among the most common claims. He stresses that 10-seconds of a trailer is considered fair use, and that anything over that will increase the chances of a person receiving a claim. One way around claims is to become affiliated with an approved channel like Machinima.
However, VG247′s source – who runs a managed channel and serves over 6.7 million views a month – stresses that publishers are now coming forward to say that it isn’t them making the claims. Claims are, instead, coming from IDOL and are largely linked to music used in clips. We have been informed that BAFTA is among the firms issuing Content ID claims.
Our source told us, “YouTube flipped a switch 2 days ago and it seemingly matches any copyrighted footage (seems to be game audio) with their music library and then gives out content ID claims. IDOL is a company that distributes many individual music companies, which is why they’re linked to many of the claims.”
We’ve asked IDOL to comment.
Videos can be approved by submitting them to YouTube’s confirmation process early next year, clearing them for monetisation. However the review process can take between a few hours to days. The issue is that approved content will be late and therefore will not make its creator as much money. Some of those in pre-approved relationships are still getting claims, but nowhere near the same volume.
There now seems to be a misunderstandaing and confusion over the rules for YouTubers deemed ‘Affiliate’ and ‘Managed.’ Are they exempt? Will they have their content culled? What are the rules? The impending changes were outlined in a press release, but confusion lingers.
On the Content ID changes coming for Affiliates and Managed users in January, our source added, “Starting Janaury, ‘affiliate’ partners = videos will be put into monetization review as opposed to the instant monetization we’ve all had for years, which is basically bad news for gaming channels as it takes YouTube days to review and there’s still no guarantee they’ll approve the claim unless you have permission from the company to monetize their IP.
“Managed” partners = exempt from all content ID claims and protected by both Google and its network. Instant monetization remains, etc. YouTube has told networks make your partners managed or affiliate. If the partner is affiliate, they can get copyright strikes and content ID claims, etc., and the network won’t be affected and won’t be responsible.
“If the network’s “managed” partners receive a single copyright strike throughout their entire “managed” partners whether that be 50 or 100, they get fined, penalized. 3 total copyright strikes is bad news for the network so they’ll only make MASSIVE and very valuable partners “managed” as they now share the responsibility of a copyright strike with a “managed” partner.
“If you’re managed, you’re fine and can monetize anything you want. If you’re affiliate, your’re royally fucked and you might as well just quit YouTube.
“Summary: 99% of YouTube gaming channels will die soon.”
For those doing this as a full time job, it surely comes as a huge blow. Publishers seemed to be using home-grown videos as an increasing avenue for coverage, and while games like Battlefield 4 have received plenty of videos from people like jackfrags that are – essentially – free advertising – you’d expect them to be encouraged, not nuked in this fashion.
Publisher Deep Silver has stressed that it is not issuing any Content ID claims, while Ubisoft has issued a statement urging anyone who receives a claim from Idol to step forward and ask to have them removed.
There are similar responses from Capcom, Naughty Dog and Codemasters.