Going to be incredibly interesting with the name scenario, assuming anyone seriously cares enough to transfer... Let's be honest, every server is exactly the same. Hate the douchebag set on your server, I promise you there is one on every server.
I do like that they "half" realized I'm right and that server merging won't do shit. I agree with FREE server jumping, while that would probably be a bit much, $10 would sell me.
(Also, going to be HELL on the ffxiah system for those 3 people that actually care about the point system).