Ben Calhoun
Day by day, as these ads continued to run, the Bera campaign struggled to respond. Bera sent out emails, sent out press releases, talked to reporters, but what Bera really needed was money. According to him, the campaign had budgeted money for a late rainy day, but it wasn't enough to match $682,000. Eventually, the situation got so dire that Bera tried to bail out the campaign with a $400,000 loan.
Ben Calhoun
And what were your most recent polls showing before those ads hit?
Ami Bera
We were probably down by 8%.
Ben Calhoun
But you actually saw-- you saw the numbers move after those commercials.
Josh Wolf
Oh, absolutely.
Ami Bera
Yeah. I mean, it clearly had impact and drove us backwards. We went from a single-digit race to 14 points down. Now, that's a lot to make up in a single week.
Ben Calhoun
Of course, it's impossible to know if, without the Crossroads ads, Bera could've closed that eight point gap and won the race. Eight points is a lot of ground to make up in two weeks. What is possible to know, though, is that Bera could not compete with $682,000 in TV commercials. I mean, just to put that number in context, during the entire campaign, the Republican incumbent, Dan Lungren, raised and spent about $1.9 million. That means American Crossroads, when it spent about $700,000, it single-handedly increased spending on Lungren's side by more than 30% in a single day.