BG Marketers/Businessmen, I need your advice

[Conformity]

Currently, I am working for a corporation whose target demographic is senior citizens. My objective is to find a way to market our products to senior citizens online; however, I do not know exactly where to start. My idea is to market our products through google and other advertising companies (i.e gorilla nation) using the ppc model.

Is there any advice you could give me, I would love to hear it.


Also, I am going to go buy a book on it and blaze through it this week, if you have any ideas please throw them at me.

[Qalbert]

Well to start off with, teach senior citizens what a computer is...

[_chuchu]

Well to start off with, teach senior citizens what a computer is...

^. doomed from the start. you need to try to market AARP style, via tv commercials on olde shows. prime time spots are being nabbed up for cheap these days so it might also be worth your while

[guartz]

advertise with aol

fucking duh

[_chuchu]

You need to also try the latino route on Univision and shit during Sabado Gigante, too. Yes, what guartz said, funny, but also works.

[Conformity]

Ok I am already working on the television marketing scheme and yes it is fairly cheap currently. Still though, there are plenty of seniors on the innanets and there will be more as the years go on. I need to tap into what few members of this demographic are online because of how cheap it can be versus our current marketing techniques.

[volcanicweather]

Professional Market Researcher here... first off, what exactly are you trying to sell? If it's confidential or you need a NDA, shoot me a PM. It's hard to give decent advice unless you know the product(s). I'll at least be able to point you in the right direction if I have some more info.

[guartz]

platform-a.com | Our Platform puts your brand where life happens.

can't go wrong

[Conformity]

platform-a.com | Our Platform puts your brand where life happens.

can't go wrong

It looks good, I will add this into the marketing plan, although I do need help designing a plan, Im going to have to go buy a book so I know what the hell all of this is saying

[volcanicweather]

Oh you didn't tell me you needed an entire marketing plan >.>

The wiki page is actually surprisingly good and pretty accurate, take a look:

Marketing plan - Wikipedia, the free encyclopedia

Just a FYI - a solid marketing plan isn't just something you "whip together" in a night. Depending on your product, it can take several months with multiple employees working on various parts of the plan.

You need to make sure you fully understand:

- Your customer
- Your marketplace (total size, growing/shrinking, etc)
- Your manufacturing capabilities
- Your distribution line
- Your advertising capabilities (both stand-alone and in comparison to your competition)
- Your competitors, their products, and their position in the market

That's just the tip of the iceberg, but those are some of the really big things

[Khamsin]

Be sure to photoshop a black guy into one of your ads. At least senior citizens won't be able to tell.

Also, make your text really big and bright, and make any audio really loud. If there's a spokesman, make him scream at the top of his lungs, Billy Mays style. If you're advertising something that requires more commitment than three easy payments of $19.99, get an old guy in a suit to be the spokesman, and have him speak seriously and sternly about the topic. But make sure he smiles a lot and is gentle, to make them trust him. Scare them into buying it, if you have to.

[Brill Weave]

Don't forget AM radio!!! That's all they listen to!

[Conformity]

Oh you didn't tell me you needed an entire marketing plan >.>

The wiki page is actually surprisingly good and pretty accurate, take a look:

Marketing plan - Wikipedia, the free encyclopedia

Just a FYI - a solid marketing plan isn't just something you "whip together" in a night. Depending on your product, it can take several months with multiple employees working on various parts of the plan.

You need to make sure you fully understand:

- Your customer
- Your marketplace (total size, growing/shrinking, etc)
- Your manufacturing capabilities
- Your distribution line
- Your advertising capabilities (both stand-alone and in comparison to your competition)
- Your competitors, their products, and their position in the market

That's just the tip of the iceberg, but those are some of the really big things

Yeah, I just need some direction in designing this thing. Im not trying to do our ENTIRE marketing plan. Im just trying to develop an on-line marketing plan.

[Conformity]

Be sure to photoshop a black guy into one of your ads. At least senior citizens won't be able to tell.

Also, make your text really big and bright, and make any audio really loud. If there's a spokesman, make him scream at the top of his lungs, Billy Mays style. If you're advertising something that requires more commitment than three easy payments of $19.99, get an old guy in a suit to be the spokesman, and have him speak seriously and sternly about the topic. But make sure he smiles a lot and is gentle, to make them trust him. Scare them into buying it, if you have to.

haha thanks man, but Im just focusing on online marketing

[Aerides]

seems like first you need to know where your audience is for their online usage. Aren't most using it just to keep up on emails with the kids/grandkids/photos etc? Standard photo, (snapfish) travel sites, medical sites, .... idk what else old ppl look for.