I think they're treating it like the X-Men movies now. "You know that thing you love from the comics? here it is!!" "But... Trask was a Black guy..." "Fuck it, now he's a Lannister!! Next let's include everyone's power couple Scott and Jean!" "But.." "Nope Timeline changed or some shit! Do you even care?!"
I mean I guess as long as they make good movies it doesn't matter. Of course that would first require them to make good movies.