WoW has lost a ton of NA subs recently, a lot to Rift. Although some of those have since quit Rift but they aren't going back to WoW either. (Why would they? WoW still hasn't released the next raid tier since expansion released.)
The Raid content in Rift is pretty fun but if your not in a guild doing it I can't see what keeps you playing.
TBH I'm just tired of WoW/Rift type MMOs, kind of looking forward to Guildwars 2.
edit: also if you use that 1 macro thing for rogues you are going to waste a lot of energy and a bunch of dps, yeah you can do it for some abilities but not 1 macro with 10 abilities.