Like it or not, gear is what keeps the majority of MMO gamers playing, be it a casual gamer or a serial MMO addict. My big concern with TERA in the US is that given the popularity of RMT here and how supposedly very little gear is BOP that the RMT market will be huge and they will plague the game. I mean, what's easier, farming money for weeks on end to save up for something or hope an item drops... or just paying $50 real life cash to buy it and be done?
I'm not insinuating this is something I'd necessarily do but I'm not 21 anymore sitting in my dorm playing XI all day, I have a decent day job and my free time is more valuable now because I have less of it. I remember seeing a study by Nick Yee back in 2003 when I did MMO research myself in college that the average MMO gamer was 26. In a WoW study done last year (by Joystiq I think) the average age of WoW players was 30. I can only see this age continuing to increase over the years and in general the older you get the more responsibilities you have, thus the less time you can sit around running raids and killing internet dragons. So the fact that most gear is BOE and with gamer age / the RMT marketing growing the whole situation just worries me a little bit with this game.