So I guess that Whistle-blower I posted on the previous page was spot on, and probably did work for them.
He stated on the 19th these key comments/upcoming changes:
Game is going F2P.
Adding the cash shop.
New type of coinage to access Quests/Content/etc.
The only thing not verified from him/her is if Danny and Jimmy are gone.
http://www.swtor.com/community/showthread.php?t=507623
http://massively.joystiq.com/2012/07...yoffs-rumored/
I guess they wanted to get this out of the way before the conference call which should start in about 40 minutes.