If people were to go back and watch past episodes, what breadcrumbs would they now spot knowing that Ward was actually a bad guy the whole time?
Bell: In upcoming episodes, we'll get into the agenda of why he was on the team. There's a very specific reason that he's there. In terms of Ward making himself invisible, Coulson loves projects. He likes to take people and fix them up. Ward was a project. Who was the biggest threat on the plane? Who could do the worst damage to him? May [Ming-Na Wen]. He seduced her and slept with her. Who was the unknown on the plane? Skye [Chloe Bennet]. He became her S.O. How do you endure yourself to a team? You do something selfless. He jumped out of the plane after Simmons [Elizabeth Henstridge]. If he had failed to save Simmons, he'd be OK. He had a parachute. But he did all these things along the way to neutralize or take the stink off or to bring people to his side in each of those instances. Those are just some of the examples. There was a method to the madness.
Loeb: Take a look at Episodes 6, 7 and 8. In Episode 6, he jumps out of a plane and saves Simmons. So he's now endeared himself to everybody there, but the one person he's not endeared himself to is Fitz (Iain De Caestecker). How are you going to fix that? Well, you go on a mission with Fitz and make Fitz feel like he's the hero of the story. Now, all of a sudden, the one guy who didn't like you likes you more than he ever did. Now there's a bromance going on. Then he gets a hold of the berserker staff and we see a very, very dark side of this guy. But, fortunately, it's not something that you hold onto very hard. When he winds up in bed with Lorelei (Elena Satine) and she talks about how different he is, again, those were little things along the way that hopefully when people and go back and look, they'll do, "Wow, it really was there."
Bell: Before you flip somebody, before you do something different with them, you have to get the audience to know them. Because we were on network, we brought Skye on as a civilian. She comes in with our audience who might not know the Marvel world. We grow her out, she becomes a S.H.I.E.L.D. agent. The idea is to bring the audience along with her so just as she's feeling part of the team, it all gets blown up.