At both Square Enix and Eidos Montreal, we've been listening to everyrthing you've had to say about the Augment Your Pre-Order program. When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives – because we’ve seen in the past that when we choose those packages ourselves, and split them across regions, it causes frustration. We quickly noted that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.
We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make things right for you. After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 Edition of the game. Additionally, the release date will no longer be changed in accordance with pre-order numbers, and everyone will gain access to the game on February 23rd, 2016.
Your feedback and input is of the utmost importance to us, as it's your loyalty and passion for our franchises that gives us the opportunity to continue providing you with great gaming experiences.
To our faithful fans who've already pre-ordered: we will be taking care of everything necessary to ensure that all of the changes to the program will be automatically applied to your purchase. Meanwhile, we'd like to thank everybody for their feedback, we know this wouldn't have happened with a game that nobody cares about, and we're just focusing now on delivering a game that lives up to your hopes and expectantions.
Thanks you for your support!