Avi Arad and his son Ari Arad have been involved in the creation of the film franchises for Iron Man, Spider Man, The Amazing Spider Man, X-Men, Ghost Rider and Blade.
Lionsgate made a major push last year into videogames when it named Nerdist Industries CEO Peter Levin as president of interactive ventures and games.
“Part of our strategy in entering the game space under Peter Levin has been to source new brands with built-in audiences that will translate into great films and television shows,” said Lionsgate Motion Picture Group Co-Chairs Rob Friedman and Patrick Wachsberger. “The ‘Borderlands’ games don’t pull any punches, and we’ll make the movie with the same in-your-face attitude that has made the series a blockbuster mega-franchise.”
“Lionsgate has emerged as a major creative force in the global marketplace with an incredible portfolio of brands; our partners at Gearbox have pioneered and cultivated an iconic property; and Avi and Ari Arad are two of the most successful producers of action franchises,” Take-Two Interactive Chairman and CEO Strauss Zelnick said. “This alliance is ideally positioned to create a bold, provocative, no-holds-barred motion picture phenomenon that will delight ‘Borderlands” current legions of fans and captivate moviegoers around the world.”
Avi Arad founded Marvel Studios in 1993 and resigned 13 years later to form his own production company, where Ari Arad is the president. He’s continuing to produce some of the Marvel films, such as the “Spider-Man” titles, along with videogame adaptations such as “Uncharted” and “Ghost in the Shell.”
His first feature outside Marvel was 2007’s “Bratz: The Movie,” which was released by Lionsgate.