They will now use an interactive calendar that will display different prices based on the dates they plan to book their visit, the company announced Monday. The changes are part of a new online vacation-booking portal.
Although this resembles booking engines used by airlines and hotels, the prices listed will not fluctuate once they are initially set by Disney. Disney believes that the new pricing approach “gives guests tailored choices and better allows us to spread attendance throughout the year to improve the guest experience,” said Walt Disney World Resort spokesperson Jacquee Wahler.
When tourists visit the website, they will choose the first day of their planned trip. This will then set the daily rate they are charged for the number of days they plan to visit one or more of Walt Disney World’s four theme parks: Magic Kingdom, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom. The online portal will also highlight the least expensive times to visit.
Consumers have the option, for an additional fee, to purchase tickets that they can use at any point during the following year. Disney will allow modifications if consumers accidentally purchase tickets designated for a lower price. In these cases, the guests will need to pay the difference on their tickets; Disney will not issue a refund if the visitors inadvertently bought more expensive tickets.