Ahead of the election there were concerns about foreign manipulation of the electoral process. Although there were some issues – the prime minister refused to let a report into Russian money be released pre-election, and Reddit suggested a Russian-linked account may have helped distribute leaked US-UK trade papers – ordinary, politicised Britons proved more than capable of creating their own fake posts.
When the Tory campaign was briefly derailed by a photograph of a child on the floor of Leeds General Infirmary, a viral message spread among Conservative backers that the image had been faked by Labour supporters. Aided by a toxic mix of falling trust in traditional media outlets and Facebook’s hands-off approach to content moderation, the hoax message was spread to millions of people aided by promotion from mainstream journalists and influencers such as former England cricketer Kevin Pietersen.
Some of the behaviour of those sharing the message – often older, less tech-savvy Facebook users – was so strange that they were mistaken for coordinated ‘bot farms’. In reality it appears they were just copying and pasting the same message out of enthusiasm and a desire to believe the photo was faked for political reasons.