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  1. #1
    BG Content
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    Blizzard to End Use of Battle.net, Now Referred to as Blizzard Tech | Correction Blizzard Battle.Net

    We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to it as Blizzard tech instead. You've already seen this recently with things like "Blizzard Streaming" and "Blizzard Voice," and more changes are on the way.

    When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.

    We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.
    https://worldofwarcraft.com/en-us/ne...date-9-21-2016

  2. #2
    Absolute Messenger of Promathia
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    I don't like change

  3. #3
    Formerly BGTemp // TERA Fan
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    Bismarck


  4. #4
    We built this city
    We built this city on cock and stooooooone

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    Alexander

    That is a much worse name.

  5. #5
    Old Odin
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    Soon, PlayOnline to change name to Final Fantasy Magitech.

  6. #6
    Relic Shield
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    Zimt Zucker
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    I was coming to post "at least they picked a name that is no less clumsy" but it looks like that ground has been covered.

  7. #7
    Absolute Messenger of Promathia
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    I wanted to say it was a stupid name change to a stupid name and they're killing the recognition "Battle.net" has had since Diablo, but I just stuck with "I don't like change"

  8. #8
    BG Content
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    The name changes once again, now Blizzard Battle.net
    When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

    Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

    Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.

    We appreciate your feedback and look forward to many more years of bringing players together online.

    Thanks, Blizzard Entertainment

  9. #9
    Atheist Douchebag.
    Pony Slayer of the House of Weave

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    "Hey this sounds cool right 3 people in my department?"
    "Yep, ship it"
    *Internet explodes*
    "Hey this wasn't such a smart idea."

  10. #10
    And they're spectacular!
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    Mitzy Mystfire
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    Almost as bad as Flickster...

    almost...

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