No. Get folks to participate. Make sure they have fun. Give them a small reward, and show them how the system works. Make it clear that if they come back and work at the activity (additional and more challenging tiers), they'll unlock better rewards.
The ads for this thing suggested it was soloable and/or could be used for crafting. Then folks try it for the first time, and get dropped into a room full of T elementals. At which point they tell SE to f*** off, and go play WoW.
Bad design. Should have been so easy.