You know it's stupid and will do nothing to ultimately help their image, just like removing the toy from a Happy Meal/BK Kid's Club is simply going to make kids want the meal less when they do get fast food, which is probably a bad thing considering there's more "healthy" options for the meals focused on kids... which won't have the same draw any longer. This will not create a spike in dietary health and you know it. It's incredibly naive to believe lack of a toy will deter customers from eating shitty food or feeding it to their kids. Just like the lack of a vending machine in my apartment complex isn't going to make me drink soft drinks any less often.