
Originally Posted by
Saga
Yes, ignore the rest of my post and just focus on one line.
College students aren't binge drinking because all their friends are pressuring them to, they're doing it because it's become the norm.When you're 18, 19, 20 years old, the mentality isn't, "I'm going to have a relaxing night, enjoy my drinks and have a little fun," it's, "oh shit it's Thirsty Thursday! dude it's Wasted Wednesday! oh man it's Tanked Tuesday, let's get completely obliterated!!" Are they still "pressured" by the norm? To an extent, I think, but they don't see it that way. You're "supposed" to go to college, get ripped every night, fuck a bunch of girls, and be on your merry way. Students aren't thinking, "jeez, should I do this? that sounds dangerous." They're thinking, "that sounds fucking awesome, count me in."
Four Loko comes along and says, "hey, you know that dangerous lifestyle you're all living? where you make stupid decisions and think it's cool to blackout? Here, we created a drink to expedite that process." Students are reaching for Four Loko more now, not fifths of Rubinoff, because it's cheaper and it gets them more fucked up. Maybe Four Loko isn't directly responsible for a student making the choice to drink one, but they're making the choice easier and shoving it in anyone's face who will pay attention.
Look at all the other alcohol advertising out there. J&B. Dewar's. Look at the 1800 Tequila commercial. It's a guy in a nice suit with a fancy-looking bottle of 1800 kicking his feet up on the table and relaxing. It's all marketed towards adults.
Now do an image search for Four Loko and check out some of the advertising. Look at the design on the can. Oh there's fire!! And a kinda-camo motif goin on!! Whoa a huge "11% ALCOHOL" label!! That's like, so much alcohol!!
There's a binge drinking problem. It existed before Four Loko. Four Loko is promoting binge drinking. Again, it's about limiting the options and the ways that people can harm themselves or others. Why is it wrong to eliminate something that gives students another, cheaper, more alcohol-efficient option than they already have?