Be-fucking-cause. They said they wanted a more "involved" market system that didn't just translate to individually and anonymously throwing items on an AH and buyers just navigating some impersonal menus with no market transparency. Whether it was a complete failure and/or whether this is more interesting/immersing/etc. than AH menus is another story that I'm not even touching. However, this is what they came up with and the base concept obviously not going anywhere as we can see it (slowly) evolving into something actually usable.
They have a lot of time and money to lose by adding an AH. Get. Real.
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