In increasingly virtual South Korea, the latest bizarre fad is watching someone eat online.
Called 'muk-bang' in Korean, which translates to 'eating rooms,' online channels live-stream people eating enormous servings of food while chatting away to those who are watching.
The queen of this particular phenomenon is the Diva, a waifish, pretty 33-year-old woman apparently blessed with the stomach capacity of several elephants and the metabolism of a hummingbird.
Every evening around 8 p.m, several thousand viewers tune in to watch The Diva -- real name Park Seo-Yeon -- begin inhaling enough food for several college linebackers.
She easily polishes off four large pizzas or three kilograms (6 lb) of beef in one sitting, albeit over the span of several hours.
After she eats, she spends another two or three hours just talking to her fans, who communicate with her via a chat room which accompanies her live-stream channel.
For Park, online eating is not just a niche hobby but a significant source of income — she makes up to ₩10 million ($9,300) a month from her broadcasts alone.
Her costs are also high, however. She says she spends an average of $3,000 per month purchasing food for her show, which she broadcasts for about four to six hours per night.
Thanks to the live chat room that accompanies her channel, feedback is instantaneous and the show interactive.
Comments flood in and she reads from them in real time.
"My fans tell me that they really love watching me eat because I do so with so much gusto and make everything look so delicious," says Park.
"A lot of my viewers are on diets and they say they live vicariously through me, or they are hospital patients who only have access to hospital food so they also watch my broadcasts to see me eat."
"Fans who are on a diet say that they like eating vicariously through me," says Park.
While it would seem that her metabolism would make her public enemy number one, some of the Diva's biggest fans are women, and indeed her channel is more popular with women than with men, with a 60-40 ratio.
"One of the best comments I ever received from a viewer who said that she had gotten over her anorexia by watching me eat," says Park. "That really meant a lot to me."
She cooks about a third of the food that she eats, and the rest she has delivered. Offers of sponsorship have come in thick and fast, but she says she tests out sponsored food first and only features what she truly likes and wants to share.
Her fans show their appreciation by sending her money, in the form of virtual tokens that can be cashed in.
Afreeca TV, the publicly-listed social networking site that hosts her channel, allows users to buy and send virtual "star balloons" which can be monetized after the site takes a 30-40% commission.
Any payment by viewers is purely voluntary, as all channels can be viewed for free.
The service is currently limited to South Korea, although the company has plans to expand it to other countries.
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