Maybe I'm crazy, but I actually like a little time sink in my MMO's. What I really like is low/mid level content that matters and is fun, along with level-less content that matters and is fun. XI did a lot right in that regard, the biggest problem just being a lack of variety in leveling and a semi-poor questing system among other things...
I mean if a game has content that's fun and content that matters for a variety of level plateaus, I think that casual gamers could latch on... I just hate the consensus that leveling should be quick and painless so that everyone can start doing endgame ASAP. I feel the same way about travel. The whole point of an MMO is its massive nature, it doesn't feel very massive if I can click a button to get to where I want to go in an instant... Make it fun and rewarding to travel to different areas and don't be afraid to design it in such a way that it might take 20-40 minutes to go from point A to point B. Just make sure that 1) I'll have fun going from point A to point B, 2) I'll be rewarded for my travel time, and 3) I'll have fun at point B so I wont regret the journey.
XI Wiki


