Not only that but there's really no point in paying a subscription anymore. The market's being flooded with F2P and B2P options, a couple of them being of superior and equal quality to P2P games. WoW can still get away with the sub 'cause they have such a massive base to set their leeches onto (though tbh with such a large net to cast, they'd probably do better selling more mystical unicorns and shit instead of charging a sub fee too), and RIFT... well tbh RIFT doesn't have an excuse, they'd do pretty well with a cosmetic and boost cash shop like GW2's. They still have a paying audience big enough for the companies to say fuck it and keep the model in place, though, and while common sense tells me that a F2P model will make more money over time (it's easy for me to spend $20 or so in each cash shop voyage I make in GW2 [about once a month], I can't be the only one, and I consider myself quite conservative when it comes to spending money) there's probably a reason for their stance on "noap".
I don't personally understand the negative stigma toward F2P/B2P games, like it cheapens them or something... all it does it make them more accessible to a wider audience and provide you with a shiny incentive to put in that $15+ a month to the cash shop, and a good model will retain the option of subscribing regularly for added bonuses.
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