It doesn't now (who knows what will happen in the future patches), but end game is pretty much doing dailies and if you really wanted to - do Ops. Yeah there's the challenge in doing HM/Nightmare. But after you get a few pieces of rakata gear, so what? A competent group of people are still capable of one shotting most raid bosses on their first go (normal). If I maxed out my Bounty Hunter with Rakata gear, then whats the point in logging in with him again? Money is easy to come by. Crafting is a joke. When all of my team is done with the majority of the content, people start to do things less and less.
The best end game experience is leveling my alt at a slower pace. I won't complain about the story or the flash point stories (Kaon is still pretty bad ass), but I feel so bored playing this game on my main
The #1 thing this game is lacking is content. I can work with broken mechanics, and I can work with dick head pugs. But for fucks sake there's nothing really to do. They need to release more dynamic content faster. Key word DYNAMIC. Warzones, HM FP, 2 raids. - Andddddddd what else? (Illum can eat my cock)
They need to do what Rift did and release fixes as soon as they're fucking fixed and not save them for Tuesdays. Shit like Merc AoE healing ability update is being saved for 1.2 (what the fuck is the point of being a merc healer then? Get back to using three buttons to dps). The three month subs that are pissed off with the game probably wont renew the game because of how shallow the content looks like (more FP and more Ops) What about giving me something to look forward to?
I'm just really upset on how little anything means at end game. Doing shit over and over to get loot that I'll probably get eventually isn't fun (at the moment!)