
Originally Posted by
Krandor
It's always a self defeating behavior though. Owens merchandise was pretty consistently sold out when he made his debuts on each respective roster, and can still be hard to get in some sizes because there's never enough. At most shows the amount of Cena merchandise far out numbers the available products for the rest of the roster combined.
WWE seems to somehow view the bottom line on Cena merch as what determines their booking for him, which was supposedly also the reasoning with his feud against Brock last year. Numbers took a dip following Summerslam, so he immediately had to come back stronger then ever and appear to be on the cusp of winning until Rollins interfered. It's astoundingly short sighted booking that's been in place for years now (Umaga, Nexus, Miz, Rusev, etc etc)