Implicit sexual orientation. Implicit sexual orientation was
measured with a reaction time task (similar to that used by
Fazio et al., 1995). Participants were presented with words and
pictures on a computer screen and asked to place them into the
category “gay” or the category “straight,” using the Q and P
keys of the keyboard, respectively. Before each trial, participants
were subliminally primed with either the word “me” or
the word “others,” which was flashed for 35 ms. The prime was
masked for 35 ms, followed by a 35-ms blank screen, and
finally the target word or picture. The target words were “gay,”
“straight,” “homosexual,” and “heterosexual.” Target pictures
were images depicting straight and gay couples, shown in
Figure 1. Sixty trials in total were used, the first 10 for practice
and the latter 50 for data collection. Responses were log transformed
and only me–gay and me–straight pairings were used in
the present analyses. Me–straight reaction times were used to
account for individual differences in response time. Implicit gay
orientation was computed by subtracting gay latency from
straight latency; as such, higher scores reflected a faster association
of “me” with gay and a lower association (slower
responses) of “me” with straight.