If it were any other game, I'd be inclined to sway my opinion, But in the unique case of XIV, I have to remain steadfast.
They can't afford to err on the side of caution much longer.
Look at the release schedule:
That's about $1,440 worth of games plus a console speculated to start at around $300. That's also not counting more expensive Collectors' Editions, Downloadable Content -- which the industry keeps pushing up toward Day 1 -- nor services like CoD Elite.
Also omitted is the entire handheld market, indie games and download-only games.
It's safe to say, gamers have some decisions to make. It's doubtful that most gamers have the time nor money to invest in all these titles vying for as much of each as they can get.
It's imperative that Square Enix start pushing ARR as soon as possible because it needs to compete with all the above listed not only for sales, but for media space and ad time.
Takes for example Army of Two: Devil's Cartel. I know more about that game from Gamescom than I do the one game for which I wanted information.
And when does AoT release? Three months after ARR's anticipated window.
So that's why I stand firm on the opinion of "the sooner, the better." They have a lot of ground to cover. From separating ARR from v1 and competing with the big dogs releasing over the next seven months;
SE has to answer one huge question.
Why?
Why should a consumer spend $60 to buy a box to have to further spend $155.88 each year for a game that -- as far as they know -- is at least two years old and received an average of 5/10 rating?
Hell, that's $215.88 that can be saved to put toward a PS4 or XBox 720 next year.
To me, that's not something a marketing push right before release will achieve. That last minute push is just to remind people that "hey, that game you preordered is X days away!"
But here's what I'm talking about
:
http://i107.photobucket.com/albums/m...bs/youtube.jpg
A YouTube search specifically for "Final Fantasy XIV gamescom 2012."
The most prominent thing here is an ad for another game. That's the biggest problem.
The first hit is our bootleg.
The next hit is the CGI trailer then someone saying there's "going to be gameplay at Gamescom."
Then we have a slideshow. And then, a hit for Gamescom 2009...
As a comparison, let's go back to Army of Two:
http://i107.photobucket.com/albums/m...s/theother.jpg
Will you look at that.
First off, there's ten times as many hits.
Second, the ad on the page is for the game I'm searching.
And what do we have in the results?
A gameplay trailer,
An HD version of the presentation stream,
An HD version direct screen of the live demo that was played by people on stage just like XIV was.
No hits of footage of the other two games in the series.
The same for
Devil May Cry, or
Dead Space 3 and so on.
If they're still so worried about the game only being 70% optimized, then put a disclaimer on it like Assassin's Creed 3 did for the first time the company ever told anyone it existed. That changes the conversation from "Is that what the game really looks like" to "Wow, that looks awesome for pre-alpha." Good marketing is all about shaping the public opinion as early on as possible.
XIV is being drowned out by games that come out well after it. They have to fight for a presence, especially if it releases on the holidays when people are extra frugal after their spending sprees the month before.
This is where SE needs to be focusing their efforts. They don't need TV ads and things of that nature yet, but they do need to shape the social atmosphere.
You don't do that by hoping someone shoots an HD version of your presentation. You record it yourself and send it out there. Give people something to link when they send information to each other.
Most importantly, keep in mind; I'm not trying to be mean here at all. This stuff just really interests me. It's my chance to geek out.