G4 Dead; to be Rebranded

**Xno Kappa** · 2012-12-09 22:12

lol

**Sol-Blackguy** · 2012-12-10 13:47

Not sure if this was brought up, but what's going to happen to X-Men, Blade, Wolverine, and Iron Man after they switch over? (if they're not canceled already)

**gairaiden** · 2012-12-10 17:24

whoever thinks this channel rebrand is a good idea needs to be fired. the guy that thought this shit up must be a raging homo. what straight male really gives 2 fucks enough bout cooking travel and fashion to sit around watching a tv show on it >.>

this shit will tank worse then oprah's tv channel did lol

**Xno Kappa** · 2012-12-10 22:38

Originally Posted by gairaiden

whoever thinks this channel rebrand is a good idea needs to be fired. the guy that thought this shit up must be a raging homo. what straight male really gives 2 fucks enough bout cooking travel and fashion to sit around watching a tv show on it >.>

this shit will tank worse then oprah's tv channel did lol

Hey! No Reservations with Anthony Bourdain is an awesome show. Other then that, yeah, you're completely right.

**Kalmado** · 2012-12-10 22:48

Originally Posted by Hirokei Kiaza

Hey! No Reservations with Anthony Bourdain is an awesome show. Other then that, yeah, you're completely right.

I watch a ton of travel channel, cooking/food network

**Cantih** · 2012-12-11 20:25

Originally Posted by Sol-Blackguy

Not sure if this was brought up, but what's going to happen to X-Men, Blade, Wolverine, and Iron Man after they switch over? (if they're not canceled already)

If you mean these http://en.wikipedia.org/wiki/Marvel_Anime They aired in Japan 1-2 years ago.
If you don't mind fansubs and non-english audio, you can probably find a torrent of them.

**Kang** · 2012-12-20 01:35

So any word on what will become of G4 Canada? I haven't been able to dig up anything.

**Kang** · 2013-01-08 12:21

Originally Posted by Kang

So any word on what will become of G4 Canada? I haven't been able to dig up anything.

Well, I turned on G4 Canada last night and they have completely rehauled. AOTS and Xplay are gone and have been replaced by about 4-5 tech shows. It's almost like it has gone back to TechTV. The shows include Tech Effect, Bang Goes the Theory, Tactical to Practical, and Man, Moment, Machine.

Reviews on the Run, EP Daily, and Rude Tube are also remaining.

I'm not sure if these new shows are in fact new or have been around for a few years, but I'm glad that G4 has gone back to its tech roots.

Sorry to you guys down south

When is this GQ channel debuting?

**Insanecyclone** · 2013-01-23 19:00

Xplay's final episode just ended, was actually sad. AOTS is next.

**Nitsuki** · 2013-01-23 22:59

dammit i missed them! fuck work. Are they up on youtube at all?

**Insanecyclone** · 2013-01-23 23:04

I don't see them up yet but here's xplay's goodbye

http://www.g4tv.com/videos/61813/x-p...final-goodbye/

**TacoTaru** · 2013-01-23 23:26

I are sad. Even though the channel went to shit I still loved XPlay and AOTS.

**Kang** · 2013-01-24 15:22

Originally Posted by Insanecyclone

I don't see them up yet but here's xplay's goodbye

http://www.g4tv.com/videos/61813/x-p...final-goodbye/

I disagree with their claim to be the best. EP Daily and Reviews on the Run are way better. Still, xplay was good and provided an additional gaming show for me.

**Insanecyclone** · 2013-02-12 00:36

http://www.nytimes.com/2013/02/11/bu...ion.html?_r=2&

Esquire, the magazine that has relied on the printed page for the last 80 years, is about to make a move into television.

On Monday, NBCUniversal will announce that it has concluded a deal with Hearst Magazines to rebrand one of NBC’s existing cable properties, the G4 network, as a new entity, the Esquire Network. The purpose: to refashion a cable channel that has been devoted to video gaming and devices into what NBC’s top cable executive described as “an upscale Bravo for men.”

Only last week, that executive, Bonnie Hammer, added Bravo — the network of “Real Housewives” and other female-centric lifestyle programming — to the portfolio of cable networks she oversees, so the juxtaposition is well timed. The Esquire Network will have its debut on April 22. It will be available in 62 million homes with cable or satellite service.

Neither side would discuss the specific financial arrangements, but said the renamed channel was not a joint venture. “We own G4,” Ms. Hammer said. “There are no ownership issues here.” David Carey, president of Hearst Magazines, the publisher of Esquire, said, “We have a strong interest in this succeeding.”

For viewers of the G4 network, the change will mean a sharp shift from the gaming-centered programming that attracted some men to shows that will draw an audience that NBC executives are persuaded Esquire stands for: “The modern man, what being a man today is all about,” as Adam Stotsky, the general manager of the new network, said.

Specifically, NBC is hoping to capture a more educated, affluent, sophisticated male viewer, who is not being served, as its research concluded, by the male-oriented, nonsports programming on cable channels like Discovery and Spike. “Much of today’s programming targets men in a one-dimensional way,” Mr. Stotsky said, with what he called “down-market shows” about “tattoos or pawn shops or storage lockers or axes or hillbillies.”

The Esquire Network will offer shows aimed at capturing other areas of interest, like cars, politics, world affairs, travel, fashion and cooking. David Granger, Esquire’s editor in chief, said he expected the programming to be “not duplicative of what readers find in the magazine, but in the same wheelhouse.”

Still, he said, there could be some crossovers. For example, “Funny Joke From a Beautiful Woman,” a feature Esquire has included on its Web site, could work as a piece between series, Mr. Granger said.

But Mr. Stotsky said his development staff would generate the program ideas. One of the network’s first original series is “Knife Fight,” a reality competition about “after-hours cook-offs” among young chefs.

The other original series is a travel show featuring celebrities called “The Getaway.”

Neither of those ideas originated in an editorial meeting at Esquire, but as Mr. Carey said, “This is not the magazine on TV; that would not work. The idea is to capture the essence of the magazine.”

Ms. Hammer called that the magazine’s brand. She said NBC had been aware of the limits of G4’s programming niche.

“Realistically, guys who are into gaming are not necessarily watching television,” she said. “If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for.”

Mr. Stotsky was responsible for seeking potential partners, and after some early discussions with Mr. Carey and Mr. Granger, an alliance with Esquire quickly gained traction.

Mr. Carey said that Hearst Magazines was “very focused on partnerships.” He pointed to its success in creating magazines tied to cable channels like the Food Network and HGTV.

Beyond the two original shows to be announced on Monday, the new channel will be filled in the short run with acquired programs — many, Mr. Stotsky said, from the library owned by NBCUniversal.

Two comedies that will appear are in the category of more sophisticated recent comedies, he said. One, “Parks and Recreation,” is owned by NBC and still on the broadcast network. It will get its first cable exposure on the Esquire Network.

The other, “Party Down,” about young caterers, achieved some cult status when it played on the cable network Starz three years ago.

That may mean that the actor Adam Scott, who stars in both shows, is something of the ideal for the Esquire Network. Mr. Stotsky said the channel is hoping to rely on the magazine’s “80 years of insight into what makes men tick.” He added, “When you look at Esquire as a print magazine, it’s really about a point of view, a way of life, telling intelligent witty stories.”

Mr. Granger said the magazine had survived both the media shift from print to digital and the recent recession, even managing to increase its circulation figure, to about 725,000 a month, in December. This was accomplished, he said, by creatively expanding onto digital platforms including Web site and tablet applications. The median age of the magazine’s reader in the last several years falls in the range of 38 to 40 years old, he said.

Mr. Carey said current circulation figures alone should not reflect the brand’s value. “It’s a funny thing about magazines,” he said. “The population of people who know and respect and see a particular magazine brand as an authority is usually much bigger than the audience of the actual magazine. I believe NBC saw the opportunity that the built-in awareness and respect for Esquire was multiples of the actual magazine audience.”

Mr. Carey said he “absolutely saw only an upside” for Esquire. “As we’ve seen from our other ventures, when you have both print and television working together, it clearly lifts all boats.”

tl;dr April 22nd

**Jefe** · 2013-02-12 00:55

He was fired because he's old, bald, and ugly. And what happens when they replace them w/ good looking people who don't know shit? The shows/networks go into the crapper.

**Sol-Blackguy** · 2013-02-12 01:04

Originally Posted by Jefe

He was fired because he's old, bald, and ugly. And what happens when they replace them w/ good looking people who don't know shit? The shows/networks go into the crapper.

Funny, I thought the network went into the crapper when they cancelled all of their gaming related show with the exception of X-Play and AotS, replacing them with a marathon of Cheaters, Cops, and Knightrider.

**archibaldcrane** · 2013-09-09 22:53

Lol, NBC said nvm, G4 is staying, Esquire is now going to take over Style network at the end of the month.

**Anoat** · 2013-09-09 23:49

Whew, I was wondering where I was gonna get my fix of COPS and Cheaters.

On a somewhat serious note, maybe this will get some new blood onto the network that doesn't suck? Maybe? Maybe??

**Furionstormrage** · 2013-09-10 21:36

They need to start airing Ninja Warrior again (the Japanese one).

**Qalbert** · 2021-01-29 15:20

https://www.engadget.com/g4-attack-o...211601352.html

In the lead up to its return later this year, G4 plans to bring back both Attack of the Show! and X-Play. The two will return this summer alongside the network, according to a teaser shared by the official G4TV Twitter account.

G4 first started advertising its return last summer. Comcast subsidiary NBCUniversal shuttered the network in 2014 following years of declining viewership numbers. Comcast hasn’t said where you’ll be able to watch G4 when it relaunches, but one possibility is that it could land on Peacock, since that would give NBCU more original content with which to differentiate the streaming service.

https://twitter.com/G4TV/status/1354882065653780487

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