
Originally Posted by
SE
“One major approach we are currently taking is to apply variable pricing models, such as F2P (free to play) games, to the HD games area. We are already introducing such models and have achieved success in several cases,” continues Matsuda.
“Last year, platform providers began to promote content delivery services based on the F2P model, in addition to conventional paid content sales, for newly-released home game consoles. Promotion of online HD games based on this new business model is an important pillar of structural reform for us as well, and we conducted a large-scale review of both our HD games development and our European and American studios, in preparation for this course of action. The list of titles that have been announced is still limited at present, but we will be introducing new HD game titles featuring variable pricing models.”