Also launching today, the In-Game Shop for earned currency (aka Fight Money) lets players spend their hard earned Fight Money to purchase extra game content, such as new characters (100,000 FM each) and Story Mode Costumes (40,000 FM each). Guile, Ibuki, Balrog, Juri, and Urien will be releasing later this year and each will have a Story Mode costume available for purchase using Fight Money. Additional content will be announced at a later date.
Since the In-Game Shop for real currency (aka Zenny) is not available just yet, Capcom is offering Alex as a free trial period to all players, until the Zenny shop launches. This also applies to any future DLC character that releases prior to the Zenny shop launching. Once the Zenny shop launches, the free trial for DLC characters that released prior to the Zenny shop opening will end, and players will need to use Fight Money, Zenny, or the Season Pass to access those characters.