ArcLight in LA started the trend of assigned seating in my area, then Muvico came in and did the same. AMC, Regal, Cinemark all followed suit when they saw their attendance dropping. It also went hand-in-hand with all the theaters switching to Digital and upgrading older sound systems. There are a select few theaters that have the dine-and-watch setup, but I can't be bothered to drive to Marina del Rey or up the highway when I don't partake in theater concessions.
Hooray for competition trying to win over my money.
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