The Trump campaign spent £44 million on Facebook ads alone during 2016, posting almost six million different versions of highly targeted messages that were pumped directly into the feeds of target voters across America, helped by a Facebook employee embedded within the Trump campaign.
But many of the ads were so called ‘dark posts’, which could vanish from recipients’ feeds once a campaign stopped paying for them.
It means no complete public record exists of the ads posted on Facebook during the 2016 campaign or the audience lists used to target voters. The platform offered no ‘Ad Library’ at the time.
Without Facebook or the campaign itself revealing the information, it means it’s not possible to ascertain exactly how potential voters in the ‘Deterrence’ group may have been targeted on Facebook.
The Trump campaign itself has categorically stated that it did not target African Americans.
Brad Parscale, the campaign’s 2016 digital director told PBS Frontline: “I would say I’m nearly 100 percent sure we did not run any campaigns that targeted even African Americans.”
But Channel 4 News has uncovered evidence that the campaign did target Black voters with negative ads designed to crush Hillary Clinton’s turnout.
These included videos featuring Hillary Clinton referring to Black youths as “super predators” which aired on television 402 times in October 2016 and received millions of views on Facebook.
In one confidential document seen by Channel 4 News, Cambridge Analytica admitted the Trump campaign did target “AA” (African Americans) with what it called the “Predators video” – spending $55,000 USD in the state of Georgia alone.