ViacomCBS also has an international division to manage the international versions of the owned networks. Some of the company’s most notable franchises include SpongeBob, Star Trek, and Mission: Impossible, all of which have not been subject to corporate taxes despite their massive revenue. In 2016, a former Viacom executive sued after being fired for calling out the company’s tax avoidance, specifically in response to a plan to attribute the revenue from Teenage Mutant Ninja Turtles to the Netherlands. Though both parties settled, ViacomCBS continues to conduct tax practices that take advantage of international systems.
According to a study conducted by the Centre for Research on Multinational Corporations (via New York Times) ViacomCBS has avoided paying U.S. taxes on its entertainment properties by licensing the international rights through use of tax shelters and subsidiaries in Barbados, the Bahamas, Luxembourg, the Netherlands and Britain. The report was conducted in response to the company’s use of Dutch subsidiaries to take in television revenue.
Even before the 2019 merger, the two companies employed the tax system by moving foreign intellectual property rights outside the United States to take advantage of more favorable international rates. The key player in the scheme is the Netherlands, which allows some companies to pay just .8 percent of revenue from licensing international rights.