NBC offered a full-throated defense of how it covered skier Mikaela Shiffrin’s shocking Olympics flameout, to the point of suggesting there’s sexism involved in criticism that it was cruel in its portrayal of her emotional response.
NBC was doing its job, said Molly Solomon, executive producer of NBC’s Olympics coverage.
“We have an obligation in that moment, as the broadcaster of the Olympic games, to cover the moment,” Solomon said in an interview with The Associated Press on Wednesday evening. “There’s no script when there’s a wipeout on the slopes or a fall in figure skating. We’re watching real people with real emotions in real time and we did everything we were supposed to do.”
“I’ve thought a lot about this, and if Joe Burrow or Matthew Stafford sit on the sidelines 22 minutes after the Super Bowl on Sunday, you can bet the cameras are going to stay on them,” Solomon said.
“Here we are in 2022 and we have a double standard in coverage of women’s sports,” she said. “Women’s sports should be analyzed through the same lens as the men. The most famous skier in the world did not finish her two best events. So we are going to show her sitting on the hill and analyze what went wrong. You bet we are.”
NBC pointed out that Shiffrin was a world-class athlete enriched by endorsement deals with her face emblazoned on billboards.
“Let’s all remember, Mikaela Shiffrin is a professional athlete who has won 73 times and (has) three Olympic gold medals,” Solomon said. “She one of the greatest alpine skiers of all time. She’s 26 years old and incredibly accomplished. So, for all of us, of course she’s going to be one of the centerpieces of the Games. I would think that she would want that.”