Happy Vista New Year!
The Saint by Alex St. John
Alex St. John was one of the founding creators of Microsoft’s DirectX technology. He is the subject of the book “Renegades Of The Empire” about the creation of DirectX and Chromeffects, an early effort by Microsoft to create a multimedia browser. Today Alex is president and CEO of WildTangent Inc., a technology company devoted to delivering CD-ROM-quality entertainment content over the Web.
With the impending Vista launch and the next-generation console wars finally in full swing, there’s so much to talk about I almost don’t know where to start. We’ll begin by revisiting some predictions I’ve made in past columns and making some new ones for this year.
First, the console wars; for several years I’ve written that Sony has made some fatal mistakes in its PS3 strategy. I’ve said the PS3 is over-engineered, bizarrely architected, and hard to develop for. I’ve also said that if Sony doesn’t aggressively try to match the level of investment Microsoft has made in software tools and online infrastructure, the PS3 won’t be able to compete with the new generation of online console games and business models. To be fair, I’ve also said that the Xbox 360 architecture is unnecessarily difficult to develop for, but in spite of this Microsoft has made the strength of the Xbox 360’s online services a major differentiating feature. Frankly, I counted Nintendo out of the game, a point about which I now believe I was pleasantly mistaken. The Nintendo Wii is actually a very elegant console design with classic Nintendo emphasis on great gameplay over gratuitous computing power. As ever, Nintendo gets it right by recognizing that great games start with the controller.
I made the prediction some time ago that the Xbox 360 would close the gap in console market share with Sony. It appears that this particular “prophecy” from The Saint will play out in 2007.
2007 will also be the year I get to find out how the rest of the world reacts to the “Can’t do that!” Vista OS. I just hope that in the midst of all the Vista hype some intelligent journalist takes the time to ask a few of the hard questions about Vista, such as:
1. Why do I want 3D Windows? Does tilting text sideways somehow make it easier to read?
2. If Vista’s major feature is better security, why do I need to pay for Microsoft Live OneCare? Is Vista not actually secure? If Microsoft didn’t know how to make Vista secure, how did the company figure it out for OneCare? Can I just get OneCare for WinXP and skip buying Vista? Isn’t Microsoft making commercial security products for its own OS a little like being a tobacco shop owner who moonlights as a lung doctor?
3. Explain how Limited User Accounts actually make me more secure? Is it because always accepting the OS warnings ensures my security by preventing me from using my computer for anything? How do I know which combination of warnings to accept or ignore to achieve security while still being able to use my PC productively?
4. Why is imitating Apple UI features and security an OS improvement? Isn’t there a reason most people don’t use Macs? Could it be that Apple’s “security” stems from having no market share and thus presenting an uninteresting target to hackers? Or could it be that Apple users have so few choices in software that it’s easy for everyone to remember the handful of applications that are safe to install?
5. Why should we shell out 300 bucks for an Xbox 360 if Vista is supposed to be a great game OS? If it’s not a great game OS, did Microsoft screw it up deliberately to drive Xbox 360 sales? Why would I need to buy a new Vista PC for anything other than playing games? Did Microsoft find a way to make Office 2007 drag on my old 3GHz Pentium?
6. Why is the Vista Start menu harder to navigate and more confusing than the old WinXP start menu? Did they really need four years just to make Windows harder to use?
Just a few fun Vista questions that I’m sure the rest of the press and analysts won’t ask, but consumers should. The uniquely Microsoft mentality that creates an OS like Vista can be found even in their public statements. When asked if the late launch of Vista would kill Christmas sales for the PC OEMs, Microsoft replied that it shouldn’t because 80 to 85% of PCs sold this Xmas will be “Vista Eligible.” What the company didn’t mention was how the poor schmucks in the remaining 15% would discover their brand-new PC couldn’t be “upgraded.