who aside from Urahara and Ishida's dad has seen Isshin?
Shinji not recognizing his rietsu is a problem, but it could be explained away.
No one in SS recognizing the "Kurosaki name is not a problem at all. as far as we know it's just a fake name he made up.
I'd say theyre at least related to the Shiba house.
Ichigo looks like Kiaen, Ganju sorta looks like Isshin, and they all act pretty similar.
The Shiba family was a noble house. did they ever mention why it fell? could have had something to do with Isshin.
so lets say the 10th Kenpachi (the newer current Kepachi during the pendulum arc) was Zaraki. 9th was Kurosaki Isshin aka Shiba Isshin aka Shiba Kenpachi
Isshin lost his fight and dishonored the Shiba house and caused it to fall.