About S-E shareholders, you're seeing them as people who have a passion for videogames, but you should see them as people whose job is to make 10 dollars out of 5, no matter what the product is.
In a modern videogames company, there are creative teams, coding teams, music-making teams, testing teams, marketting teams, quality insurance teams, all lead by managers whose job is to make the product the best they can, according to the resources they are given by their bosses and the goals their bosses set for them. The bosses I'm talking about may have bosses themselves, who may also have bosses, and at some point the bosses' job is to ensure the company makes money by selling stuff for more money it costs them to produce it. These guys have a very vague idea of what their company is selling simply because their job is to lead the people who lead the people who lead the people who make stuff they will perhaps never hear about.
And this is especially true in japan, where companies have notoriously static pyramidal structures.
About FFXI being far behind WoW, and S-E being far behind Blizzard...it's the "happy follower" thing you learn in your Economy classes. There's not much advertising around FFXI (there is in japan but it's marginal compared to WoW), and WoW has a player-base 15 times bigger than FFXI but all in all, if you think that WoW has the best profit-per-player ratio (notice I say profit, not income), think again
I'm pretty sure S-E shareholders are happy with the FFXI history. Game has been making money for more than 5 years now (which is most likely more than they initially planned, FFXI being S-E's first MMORPG), it still has an active player-base, and above all it doesn't cost much since we know they work with rather small teams and mostly recycle a lot of content elements instead of making new ones (which would mean more creative work, more testing and possibly more broken things to fix). They also have a single set of servers for the whole world, which lowers the costs a lot ven more.
Their methods are kinda rude to some FFXI customers, but you and I are still playing, so I guess it's not so bad for us. And they're still running the game servers, so it's not so bad for them.