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-Sigil/Signet-
Add exp bonuses on these, all areas under the 3nations control should award an exp bonus in the region and an exp bonus in the past while using sigil. EXP bonus is the reason no one will exp outside aht no matter how great or amazing new zones get.
-HNMs-
More pop HNMs requiring members to farm items all over vana'diel to spawn, possibly ending in a craft. Stronger HNMs, beef up the 3kings and give the NQ forms powerful magics and a higher HP pool. HQ should be something capable of wiping everyone around it, employ powerful knockback spells that throw people around and generally give the player a feeling of being in a warzone.
Possible ways to make harder HNMs include giving them healing spells, resistance to certain abilities being used too many times on them, last stand traits (monsters attack/defense rises in critical status).
-Einherjar-
Flesh it out, make it more like a 1hr event. 30mins is like a blink when it takes 5mins to hand out glasses for people to enter. Perhaps a situation like Salvage where everyone near the door gets pulled in would be smarter. Increase the abj rates, 5% is borderline stupidity when you have 24 people at a event and you get 5k in items. Everyone needing the 9feathers is silly when the odds that someone could miss a run before Odin.
Fix einherjar, or less than 1% of the endgame playerbase will continue to use it. Its a terribly designed heir to Dynamis. If in dynamis you needed to reflag every city to northlands again it'd be Einherjar'd too.
-Nyzul Isle-
Make Nyzul Isle tokens redeemable for Remnants Permit. Especially if new relics start at floor 100 Nyzul. Having to choose between awesome gear and a potentially awesome weapon sucks, especially because both my current main jobs have the ability to dual wield...
Sums it up perfectly. No need to cockblock people wanting to do Salvage w/Assault seriously.
-Travel-
If someone raises a chocobo, it should be able to be used in all zones that are outdoor. The very notion of puting a month into a bird only for it to be completely OWNED by the fact it cant be used anywhere outside the usual rental birds area is completely and utter rediculous. You raise it, it should come to you whereever.
-Brenner/Ballista-
Create daily tourneys that give out items to the winning team/person. Titles are nice but are only asthetic. Entice more people to try out PvP, it'd help people who are tired of grinding elsewhere to burn off some steam and have fun... even if its just for items or armor that isnt exactly amazing but useful to a sorts. Encourage better rewards in team matches over solo players but attract people with rewards and new places to fight it out. (Use old zones that see little to no traffic, it saves time.)
-Titles-
Give titles some effect thats more than just 'showing off', something like enchanted effects that could range from a simple 5attack to having the power of a weakened Cerberus' Stoneskin effect. (Weak is the key word here) Something that allows you to gain something from a title other than just words. It could be limited to story arc / HNM titles but could be a nice way of getting an advantage for doing work outside exp/merits.