Bleach has constantly and consistently been in the bottom of the barrel as far as weekly rankings go in Jump for the last few months. Since well before it's last break even. At this point, I think that Jump is just letting Kubo finish this last arc off and just finish Bleach because in it's hay-day it was super popular and made the company tons of money.
Let's be honest here, the manga had been going down hill and terrible since the Save Rukia arc... which was like, one of the first arcs in the series lol.
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