GS: So do you foresee a possibility of a NCAA Football BCS edition in the future, or a NFL Playoffs version of Madden at a reduced price?
PM: Yeah… again, the key is to sell more games, and to give people a reason to buy the game, because they know there's more good stuff coming. That's very important to us.
It's not, in any way, moving away from what we're doing with physical media with boxed goods. That's incredibly important, and we'll continue to do so. It's to sell more of those because we've got to communicate to consumers. You're right. Once the BCS starts, whether you agree with the rankings or not, it's a way for us to get people excited about NCAA Football, which remember was shipped in July, right? And now we're talking December and January for [the] BCS.
How do I get people to say, "It's time to play football--collegiate football." And that's the key. You've got to keep that title coming and downloadable content, and having that one-to-one communication with those consumers is very important.