Apple: "No Reasonable Person" Should Trust Their Marketing

[Woozie]

iphone shuffle owns lol

[Pikarya]

I'd buy it personally.

[Woozie]

I'd buy it personally.

Then you'll need to call 911 at some point and realize you're screwed.

[Yuri-G]

This is pretty standard actually, it sounds bad when you take it out of context but it's a very basic principle of advertising. I'm no expert but I was a mass communications major, and we discussed this in some of my advertising classes. The idea that a company can make any claim they want as long as it's obviously not meant to be taken literally is a very old one. I'm not a big fan of that principle honestly, because companies pretty much get away with murder using it, but it's sound as far as a legal defense goes.

But yeah, this is really not an Apple thing, it's a general advertising concept that is pretty widespread. In fact, "no reasonable person" is pretty much industry standard language when referring to this idea, Apple did not come up with it themselves.

[archibaldcrane]

If I recall correctly, it's also how Larry Flynt beat the charges of slander against him about Jerry Falwell back in the day.

[Yuri-G]

lol, funny that you mention it, that specific example was in our textbooks. Although that's not advertising, the principle still applies.

[Bingbong]

Read too fast, thought the title said:

"No Reasonable Person Should Use An Apple." >_>

^^THIS is the correct answer.

[Darus Grey]

i like the new macbook (or whatever) commercials because an advertising campaign that highlights how much better for the environment it is to throw out a mac instead of a PC pretty much writes its own jokes

They don't get thrown out...they get recycled, and the aluminum unibody is a huge step in the right direction as far as that goes.

[Senoska]

They don't get thrown out...they get recycled, and the aluminum unibody is a huge step in the right direction as far as that goes.

Way to miss the point, ace.

[Katlan]

lulz@lawsuit

But seriously, 3G is SUPPOSED to be way more than 2x faster than the EDGE network. The iPhone's 3G reception really is a huge pile of shit. It's hit or miss 90% of the time. Other people that have AT&T phones that are sitting right next to me get way better reception and speeds when we're on the exact same network in the exact same position.

friends ask me all the time why I got the 3G iphone... my response "The phone part of the phone is a huge PoS, I bought it cause of the app's."

It's sad, but true....


oh wait... it also reliable pushes my emails to me.. no wait... it actually doesnt

[Celeste]

What's up with this thread? You deserve a good smacking if you believe ads to be truth.

[Churchill]

Well, the real issue here is in regards to 3g. The iPhone isn't 3g, so it won't have 3g speeds.

It's essentially 2.5g, but not true 3g.

[Demosthenes11]

i like the new macbook (or whatever) commercials because an advertising campaign that highlights how much better for the environment it is to throw out a mac instead of a PC pretty much writes its own jokes

absolute win

I think this is a pretty legit case. When you use numbers you are basically quantifying something, and so your product should be able to back it up or else it is false advertising. It's like a car commercial that says a car has x horsepower but it actually doesn't...

[Bingbong]

absolute win

I think this is a pretty legit case. When you use numbers you are basically quantifying something, and so your product should be able to back it up or else it is false advertising. It's like a car commercial that says a car has x horsepower but it actually doesn't...

Excellent point, if a car was advertising twice as much fuel economy as such-and-such model and it didn't reach that level of MpG, you bet your ass there would be lawsuits.

[ZarakiKujata]

They don't get thrown out...they get recycled, and the aluminum unibody is a huge step in the right direction as far as that goes.

Don't forget the LED screen that uses less electricity/has less harmful chems then an LCD But seriously this shit is stupid, this is like believing those Microsoft commercials where Bill Gates said we can expect the next version of windows to be cake based.

[Pikarya]

this is like believing those Microsoft commercials where Bill Gates said we can expect the next version of windows to be cake based.

The cake, is a lie.

[archibaldcrane]

Excellent point, if a car was advertising twice as much fuel economy as such-and-such model and it didn't reach that level of MpG, you bet your ass there would be lawsuits.

Yeah. It still infuriates me when you see commercials for "The all new Green Hybrid Yukon" boasting it's green-shitting 18 mpg engine!

[Izzy]

Well, the real issue here is in regards to 3g. The iPhone isn't 3g, so it won't have 3g speeds.

It's essentially 2.5g, but not true 3g.

In most situations, I get the same performance on the 3G network with my iPhone as I do with the EDGE network. I'm pretty much in the same boat as Katlan.