Possibly. Along these same lines, AshleyMadison.com had a similar issue recently where their attempt to advertise in the Super Bowl program (I believe) was rejected due to moral reasons, and they cried foul. But not only did they not have to pay for their ad, they had radio programs all over the country debating if this was right or not, and name-dropping their business over and over and over again. Had the ad printed, it would have been a non-story.
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