Jeff Gerstmann, Giant Bomb: I think that, for a good stretch of years there, there was something that could pass for the one correct, objective way to do this. When gaming itself was a niche, it seemed like everyone had much wider interests, genre-wise. Nowadays, just to give an example, my opinion on sports games is fairly useless because I haven't stayed current with the genre. Even if I happen to like the game, is my take on Madden NFL 09 meaningful to someone who's played the game every year for the past two decades? A review that starts out with "I don't normally like this kind of game, but boy, this one's great" doesn't serve the person that's likely to be the core audience for that review. I'm not even sure if that review serves anyone at all.