Hi,
I'm reviewing resumes again this week, so I thought I'd pass along some advice about how to write an effective cover letter. Hope this helps, hope others add things I may have missed.
When should I submit a cover letter?
1. Any time they ask for it. If they mention you can/should submit one, and you don't, what does that say about you? Sounds to me like you're either lazy or don't really want the job.
2. If you want to explain something. Say your resume says you got your degree in finance, and your internship was at a bank. But you really want to get into sales, because you prefer the faster pace environment. If you're afraid the recruiter might look at your resume and wonder why you're applying for a certain job, use the cover letter to explain why. It's perfectly acceptable to want a career change- people do it every day.
3. If you REALLY want the job. This is your dream job, the one you have been dying to get. Use that letter to convey this. More on this later.
When is it okay not to submit a cover letter?
1. When it's overkill. If you're applying for a job as a bartender or an electrician, you probably don't need a cover letter. In those cases, references are really important. Find people who will be your references in advance, and provide their contact info with your resume.
2. When it's not appropriate for the industry. In some areas, especially highly technical ones (IT, science), a cover letter may not always be necessary. For example, if your resume shows you've earned a dozen certifications, or lists two huge research projects you've designed, it sort of speaks for itself. I'd say this is the exception to the rule though. In most cases, it never hurts to include the letter.
Tips for writing the letter
1. Read the job description. Read it again. Read about the company on the web (mission statement, vision, client list, etc). Read the job description again. Do some research. Read the job description again.
2. Write the following paragraphs:
-Introduction "Hi, I'm Virtue, I just graduated with a degree from here, and I saw your advertisement for (job name) there."
-Sell yourself "The job description states you're looking for entry-level sales associates with 0-3 years of experience with a degree in business. I will earn my degree on [date] and, I have sales experience through a part time job I held at [company] while attending college." You want them to know that you understand what they're looking for, and you think you can help fill that business need. Explain that you can help them by contributing the skills they say they need.
-Expand on your experience. "While working at [company], I did x, y, and z." If possible, focus on achievements and use quantitative terms. Try to be specific, using terms like "averaged X dollars in sales per hour, maintained a sales database with 10,000+ records, was twice named sales associate of the month." Close by tying this back to the job description- how the stuff you did will translate to the stuff they need.
-Closing. Do you have other things you can provide to make yourself look better? Mention them here. References, transcripts, additional information about your experience? Tell them when and how they should contact you, make yourself as available as possible. If you can start immediately, let them know. If you're willing to relocate (where applicable), let them know as well. Tell them you look forward to hearing from them. Close with "Sincerely." Sign name.
TLDR/Short tips based on my pet peeves:
Use fucking spellcheck. If you have a single typo, I'm not going to hire you. Getting a job is among the most important things you'll ever do. If you can't be bothered to check your work, why should I hire you?
Don't rely on spellcheck. Proofread for grammar and consistency. Better yet, have someone else do it. Spellcheck won't catch everything. I swear to god I read this on Friday: "I have had occasion to see members of the [my company] team at work and tit quite impressive." Our tits were impressive? Why thank you. Spellcheck wouldn't have caught that.
Don't be the thesaurus guy. If you need to find a synonym for challenges, use obstacles or barriers. Don't use hindrances or impediments. Don't be that guy. To that end, write like you talk. Be concise. This is a cover letter, not a poem. If you're trying to sound smart, you will most likely end up sounding like an idiot.
Don't send the generic cover letter. If you letter doesn't mention our ad specifically, then I know you're just spamming your resume to everyone. It's going in the trash. I don't need people who need a job. I need people who want THIS job.
Have a grown up email address. While you'll get a special place in my heart if your email address is [email protected], you will still look like an idiot. Go out and get firstname.lastname@gmail, yahoo, hotmail, etc. You can always use [email protected] for your BG account.
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