They don't even resell, the tokens are shipped from the token company with SE's logo on them.
If SE says they need X number of tokens and the token company can't produce them fast enough, then that is on the token company for taking the order.
This actually happened with the WoW token (which is made by the same company). It's not Blizzard's fault that happened.
I have no problem blaming the people at SE that actually make mistakes, but being rational about it is also important.
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