"Defending Cheerios, Cereal of Liberty"

[Avanarius]

Not only has a regular diet of cheerios made me healthier, now I no longer fear death.

They must be a psychosis inducing narcotic

[Stiker]

Yes, how dare the FDA/Obama/whoever want people to not be misled when it comes to their health -- those Commie bastards.

[Tristam]

Iirc the Cheerios box says something like "a diet high in fiber has been shown to yadda yadda yadda". They never actually say that Cheerios can do that. It's kinda like printing the benefits of vitamin C on Orange juice boxes.

The problem isn't the health tips. It's ok to say cheerios is healthier than bacon. But when you make up a sciency-sounding statistic like "lowers your cholesterol by 4% in 6 weeks" you MUST have done something to back up that contention. My assumption, seeing the adds, was that they did a shitty comparison of cheerios vs. terrible-diet breakfast which would have been misleading but not outright deceit when looking at the fine print. They didn't even do that much.

With cholesterol so much on the public radar, and fad diets/supplements all the rage, the statement by general mills reeks of intent to deceive.

[Zosi]

Iirc the Cheerios box says something like "a diet high in fiber has been shown to yadda yadda yadda". They never actually say that Cheerios can do that. It's kinda like printing the benefits of vitamin C on Orange juice boxes.

Although they did imply that Cheerios can do that I really don't see the big deal. I always just assumed that it was compared egg and bacon breakfasts, which could very well lower cholesterol.

The FDA has taken some heat lately and maybe this is them trying to improve their image. I don't know how.

The GOP... wow... all I can say is wow.

Cheerios is the only leading cold cereal clinically proven to lower cholesterol. A clinical study showed that eating two 1 and 1/2 cup servings daily of Cheerios cereal reduced cholesterol when eaten as part of a diet low in saturated fat and cholesterol.

Taken down now, and replaced with a click-through screen that asserts even more strongly that Cheerios lowers your cholesterol. There's also a gigantic banner on the box saying "Clinically PROVEN to help reduce cholesterol" over a heart-shaped bowl of Cheerios.

[Ksandra]

Against all this though, not going to lie Honey-nut Cheerios are awesome.

[Suited Aces]

Didn't see it in OP article and it seems to be skirted around in the posts. Maybe it was mentioned, I just skimmed. The FDA wanting to label Cheerios as a drug is what started this all. I guess that means we'll need a prescription to buy it.

General Mills, Inc., Warning Letter

Based on claims made on your product's label, we have determined that your Cheerios® Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease. Specifically, your Cheerios® product bears the following claims ort its label:

[Dimmauk]

Against all this though, not going to lie Honey-nut Cheerios are awesome.

Its been clinically proven to be awesome. It raises your OMGs 14%

[miokomioko]

I can't believe they are trying to say Cheerios is what lowers your cholesterol. Isn't it... the not eating cholesterol that lowers your cholesterol?

[Ksandra]

Its been clinically proven to be awesome. It raises your OMGs 14%

Should write cheerios to change the box to this. ^

[Dimmauk]

Didn't see it in OP article and it seems to be skirted around in the posts. Maybe it was mentioned, I just skimmed. The FDA wanting to label Cheerios as a drug is what started this all. I guess that means we'll need a prescription to buy it.

General Mills, Inc., Warning Letter

LMAO! I guess thats what happends when you use scientific words as marketing tools.

[Dimmauk]

I can't believe they are trying to say Cheerios is what lowers your cholesterol. Isn't it... the not eating cholesterol that lowers your cholesterol?

Yes by 4%.

[Diamicles]

just a few quick statements about this topic.

1. lolGOP propaganda
2. I <3 Colin Cowherd
3. Cheerios are da bomb, whether they are honey nut, original, or multigrain

[Tristam]

I can't believe they are trying to say Cheerios is what lowers your cholesterol. Isn't it... the not eating cholesterol that lowers your cholesterol?

If you get 3g soluble fiber in any form, there's a mild protective effect. The effect isn't caused by cheerios, it's the fiber, and you need to account for the added calories (and milk, and perhaps sugar) from eating cheerios.

[Olo401]

Today's Republican Party - pissing in your Cheerios.

[Tomk]

Ok so I didn't remember correctly, I still don't think the infraction was that bad.

1. Eating more fiber can lower cholesterol

2. Cheerios has a good amount of fiber

3. ???

4. Lawsuit

Let's not beat up on positive dietary influences right now.

On the other hand cereals have been known to do this shit. When I was a kid they had somewhere around 70-80% sugar and it was marketed as kid's "energy food". So I could be wrong.

[Zosi]

Didn't see it in OP article and it seems to be skirted around in the posts. Maybe it was mentioned, I just skimmed. The FDA wanting to label Cheerios as a drug is what started this all. I guess that means we'll need a prescription to buy it.

General Mills, Inc., Warning Letter

It's interesting that your search for blame stops at the first government agency it finds, which automatically gets blamed for "starting this all" when their action was simply to enforce a rule broken by General Mills. You also attribute the agency with WANTING to label Cheerios as a drug, when it's simply a matter of policy. In your little fantasy world, does the FDA head wake up one morning and go "God damn, I haven't done enough to destroy America in the name of liberal fascism this week, I think I'll force people to get prescriptions to buy Cheerios!"

[Stiker]

Didn't see it in OP article and it seems to be skirted around in the posts. Maybe it was mentioned, I just skimmed. The FDA wanting to label Cheerios as a drug is what started this all. I guess that means we'll need a prescription to buy it.

General Mills, Inc., Warning Letter

I think you missed the rest of the letter:

These claims indicate that Cheerios® is intended for use in lowering cholesterol, and therefore in preventing, mitigating, and treating the disease hypercholesterolemia. Additionally, the claims indicate that Cheerios® is intended for use in the treatment, mitigation, and prevention of coronary heart disease through, lowering total and "bad" (LDL) cholesterol. Elevated levels of total and LDL cholesterol are a risk factor for coronary heart disease and can be a sign of coronary heart disease. Because of these intended uses, the product is a drug within the meaning of section 201(g)(1)(B) of the Act [21 U.S.C. § 321 (g)P)(B)]. The product is also a new drug under section 201(p) of the Act [21 U.S.C. § 321(p)] because it is not generally recognized as safe and effective for use in preventing or treating hypercholesterolemia or coronary heart disease. Therefore,under section 505(a) of the Act [21 U.S.C. § 355(a)], it may not be legally marketed with the above claims in the United States without an approved new drug application.

Basically, if Cheerios and their ads would like to continue putting their foot in their mouth, then they can apply that Cheerios is a new drug. If the FDA approves them (which they wouldn't), then they can continue to make such (retarded) claims and then yes you can get a prescription for your breakfast.

Or you know, they could stop bullshitting everyone and just say it is healthier than a doughnut.

[Suited Aces]

It's interesting that your search for blame stops at the first government agency it finds, which automatically gets blamed for "starting this all" when their action was simply to enforce a rule broken by General Mills. You also attribute the agency with WANTING to label Cheerios as a drug, when it's simply a matter of policy. In your little fantasy world, does the FDA head wake up one morning and go "God damn, I haven't done enough to destroy America in the name of liberal fascism this week, I think I'll force people to get prescriptions to buy Cheerios!"

lol... I don't even know how to reply. I think you may be reading a little to much in to my initial post. I was just posting the catalyst, which i hadn't seen posted. If you want to argue over semantics again, knock yourself out.

[Diamicles]

Basically all the FDA is saying is that General Mills is making an unsubstantiated medical related claim about their product that has not been proven in clinical trials. Since it is a product that the FDA evaluates, all they are asking is that they remove the claim from the box label, since there is no scientific evidence produced by General Mills to back up that claim.

[Seraph]

Multigrain >>>> Original >>>> Honey-Nut >>>>>>>>>>>>>>>>>>>>>>>>> Apple-Cinnamon.


Scientifically proven by my mouth.