Psychological definition
Studies of the psychological aspects of cults focus on the individual person, and factors relating to the choice to become involved as well as the subsequent effects on individuals. Under one view, an important factor is coercive persuasion which suppresses the ability of people to reason, think critically, and make choices in their own best interest.
Studies of religious, political, and other cults have identified a number of key steps in this type of coercive persuasion:[26][27]
People are put in physically or emotionally distressing situations;
Their problems are reduced to one simple explanation, which is repeatedly emphasized;
They receive unconditional love, acceptance, and attention from a charismatic leader;
They get a new identity based on the group;
They are subject to entrapment (isolation from friends, relatives, and the mainstream culture) and their access to information is severely controlled.[28]