The persona - whether it be Borat or Bruno - that Cohen takes on is clearly identified as fictional. However, throughout the 'story' I think most people will think the subjects of ridicule are real.
The hooker in Borat was a paid actress? I can see that actually. That does seem more believable than the sexist frat boys or the polite Southerners at the etiquette dinner being actors.
However, these movies are somewhere between mockumentary and 'Andy Kaufmanesque'-sociological-experiment.
Ever see, 'Waiting for Guffman'(sp)? or 'A Mighty Wind'? Or 'This is Spinal Tap'?
There is a clear distinction in the latter films. We know it's all made up. In Borat and Bruno - most of the targets are real people. There is a 'story' going on but it uses these people as props - and in plenty of cases, without their consent or even knowledge.
It's really messed up when I think about it. I mean, he took someone's life story (the Palestinian) - lied about it blatantly, not just in the film but in the promotion of the film, and then got a cheap laugh out of the lie.
In some cases - we can be less empathetic (towards those racist Southerners for example) but the principle still applies that this was very deceitful and coercive. Slanderous.
There have been a series of videos that came out recently by a journalist named Max Blumenthal. He is the son of Sidney Blumenthal (worked for President Clinton). He's of Jewish descent and he covers the Israel-Palestine conflict.
He recently made some videos on attitudes of Israelis and Jews towards the Palestinians.
Now, unlike Cohen - Blumenthal is a journalist. He does not put on a 'character' while doing his thing. He does use editing and injects humor into his work though. I'd put him in the category of 'The Daily Show' - but less aggressive.
He's not Rob Riggle for example.
Here are the videos of his that are pertinent to the discussion:
http://www.youtube.com/watch?v=8nv0KcoOXSA
http://www.youtube.com/watch?v=Ze5dbxPO8cU
Enough pissed off people (most likely Zionists) flagged the first video because it reflected badly on them.
Now - I can understand why they would call the first video propaganda.
However, it is much tamer than anything Cohen has done. Cohen constructs the premise with editing and uses his 'character' to deceive the subject.
Blumenthal in the first piece - chose the audience and then did the editing.
However, the editing would not have done that much more damage since the subjects were already inebriated and simply speaking their mind. So the distinction here is that Blumenthal chose a particular audience of Jews who may not be indicative of the attitudes of the majority.
This is the difference between pure fakery with tremendous intellectual dishonesty as the M.O. (Cohen) and similar intellectual dishonesty but w/ sincere intentions (Blumenthal).
Now - as I said, there was a lot of complaints within the organized Jewish community when this first video of Blumenthal's came out.
It's not like those people were paid actors. They were speaking their mind. They were drunk, yuppie, American Jews - probably on a Birthright trip.
It was bad PR.
The second video was much more tame and much more credible.
(There are studies that compare the attitudes of Israelis and Palestinians towards each other. If you want an empirical analysis and blah blah, google for them. Don't rely on these kinds of videos solely. They are simply supplemental [correct word choice, yea?] evidence at best.)
All in all - Blumenthal is far more honest than Cohen. Cohen is tampering with reality to get a laugh. He uses real people but totally fucks them to get the result he wants. Yea, the 'dirty wizard' line was funny and overall - I can see the appeal of the joke (I think it's stupid though) but it was achieved in a very underhanded (and criminal) manner.
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