The same thought crossed my mind, however in reality marketing uses the word "ultimate" on the basis of two assumptions: 1) that there is a large number of people who think ultimate is a qualitative descriptor and see "ultimate collection" but read "best collection". 2) that those people who do know the meaning of the word "ultimate" will not base their purchase decision on its misuse. Whether or not this is the final release they make, the word "ultimate" in the title is highly unlikely to be a clue in that direction.
To SE: I want my $10 for ACP back.
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